Privacy Policy

01Information We Collect

We may collect information directly from you, from other users, from connected services, and automatically through your use of the Service.

1.1Account and Identity Information

When you create or manage an account, we may collect:

• Full name
• Email address
• Mobile number
• Login credentials or authentication identifiers
• Profile photograph
• Date of birth or age confirmation
• City, state, country, or general location
• Account type or role, such as creator, influencer, brand, business, agency, or administrator
• Language and communication preferences
• Account status, subscription status, and verification status

Where you sign in using Google, phone authentication, or another authentication provider, we may receive identifiers and account information permitted by that provider and authorised by you.

1.2Creator and Influencer Profile Information

Creators and influencers may provide information including:

• Display name, username, biography, and niche
• Content categories and interests
• Portfolio information and previous collaborations
• Social-media usernames, profile links, and account identifiers
• Audience size, reach, engagement, impressions, or performance information
• Preferred campaign categories, locations, fees, and collaboration types
• Photos, videos, documents, media kits, and sample content
• Contact details made available for collaboration purposes
• Bank or payment-related information where required for applicable payment features

Some creator or influencer profile information may be visible to brands, businesses, agencies, or other users depending on profile settings, subscription features, and the nature of the Service.

1.3Brand and Business Information

Brands and businesses may provide:

• Business or brand name
• Logo, website, description, industry, and category
• Business contact details
• Authorised representative information
• Business address or operating locations
• Campaign requirements and preferences
• Tax, registration, billing, or invoice information
• Portfolio, product, or service information
• Employee, representative, or team-member details
• Subscription and payment information

1.4Agency Information

Agencies may provide:

• Agency name, logo, website, profile, and business information
• Names and contact details of agency representatives
• Agency portfolio and previous campaign information
• Details of represented creators, influencers, brands, businesses, or clients
• Creator rosters and client lists
• Internal creator CRM and brand CRM information
• Negotiation, campaign, commission, fee, and collaboration records
• Documents demonstrating authority to represent a creator, influencer, brand, business, or client

Agencies must have appropriate authority, consent, or another lawful basis before uploading personal information about creators, influencers, representatives, employees, contractors, or clients.

1.5Information Provided About Other People

Certain features may allow users, particularly agencies, brands, or businesses, to upload information about another person.

This may include information added to:

• Creator rosters
• Brand or creator CRM tools
• Campaign teams
• Client records
• Collaboration requests
• Agreements
• Shortlists
• Bulk campaigns
• Contact lists

The user uploading such information is responsible for ensuring that they have appropriate authority or permission to provide it and that the relevant individual has received any privacy information required by applicable law.

We may remove information where we reasonably believe it was uploaded without proper authority.

1.6Campaign and Collaboration Information

When users create or participate in campaigns or collaborations, we may collect:

• Campaign title, description, category, niche, and location
• Campaign budget and proposed fee
• Eligibility criteria and deliverables
• Application and collaboration-request information
• Shortlists, invitations, acceptances, and rejections
• Deadlines, milestones, deliverable status, and completion information
• Negotiated terms and collaboration notes
• Agreements, invoices, certificates, and supporting documents
• Campaign results, performance data, and user feedback
• Cancellation, dispute, refund, or complaint information

Some campaign details may be visible to eligible users of the Service.

1.7Messages, Chats and Communications

We may collect and process communications sent through the Service, including:

• Chat messages
• Collaboration notes
• Files, images, videos, and documents shared in chats
• Support requests
• Reports and complaints
• Messages between creators, influencers, brands, businesses, and agencies
• Communications with our support or administrative teams

We may access or review communications where reasonably necessary to:

• Deliver the messaging service
• Investigate reports or disputes
• Prevent fraud, abuse, or unlawful activity
• Enforce our Terms & Conditions
• Maintain the security and integrity of the Service
• Comply with legal obligations

Users should not share unnecessary passwords, government identification numbers, payment credentials, or other highly sensitive information through platform chats.

1.8Verification Information

If you apply for identity, profile, creator, brand, business, agency, or social-account verification, we may collect:

• Government-issued identity documents
• Business registration documents
• Tax or company-related records
• Selfies or identity-confirmation images
• Social-account links and usernames
• Verification codes or confirmation responses
• Authorisation or representation documents
• Information submitted during manual review
• Payment and transaction details relating to verification fees
• Verification decisions, rejection reasons, and review history

Verification information may be reviewed by authorised personnel and, where necessary, trusted verification or service providers.

A verification badge does not mean that all information provided by a user is guaranteed to be accurate, nor does it represent an endorsement of that user.

1.9Payment, Subscription and Transaction Information

Where the Service offers subscriptions, verification fees, promotional placements, paid courses, masterclasses, campaign payments, commissions, or other paid features, we may collect:

• Subscription plan and billing cycle
• Payment amount and currency
• Transaction identifier
• Payment status
• Invoice and tax information
• Refund, dispute, and cancellation information
• Payment-provider response information
• Limited billing details

Payments may be processed by third-party payment gateways. PRsathi may not directly receive or store complete card numbers, UPI PINs, banking passwords, or other payment-authentication credentials handled by the payment provider.

Payment providers process information according to their own terms and privacy policies.

1.10Academy and Learning Information

If you use PRsathi Academy, courses, masterclasses, certifications, or related learning features, we may collect:

• Course enrolment information
• Lessons viewed
• Learning progress
• Quiz or assessment results
• Course completion status
• Certificates earned
• Course purchases and transaction details
• Feedback, ratings, and support requests

1.11Tool Inputs, Calculations and Results

PRsathi may provide tools including:

• Fee calculators
• Engagement-rate calculators
• Budget calculators
• Budget-splitting tools
• Fake-follower or audience-quality checks
• Campaign-planning tools
• Content-planning tools
• Content-idea and script-generation tools
• Analytics dashboards
• Performance reports
• Audience or campaign insights
• AI budget recommendations
• AI assistants
• Campaign or creator recommendation systems
• Other automated, analytical, or estimation tools

When you use these tools, we may collect:

• Information entered into the tool
• Social-media statistics or profile information
• Campaign budgets and requirements
• Audience, reach, impression, and engagement data
• Selected filters and preferences
• Generated calculations, recommendations, reports, scripts, or other outputs
• Feedback on tool results
• Usage history and interaction data

Tool results may be saved to your account where necessary to provide the relevant feature or allow you to access previous calculations and reports.

1.12Artificial Intelligence Inputs and Outputs

When you use AI-enabled features, we may process:

• Prompts and questions
• Campaign information
• Content requirements
• Profile and audience information
• Budgets and campaign objectives
• Drafts, scripts, captions, or ideas submitted by you
• AI-generated responses, suggestions, calculations, and recommendations
• User feedback on AI outputs

We may share the minimum information reasonably necessary with AI infrastructure or model providers used to generate the requested output.

You should not submit confidential information, passwords, government identification numbers, financial credentials, health information, or other unnecessary sensitive personal information to AI tools.

AI outputs may be inaccurate, incomplete, outdated, or unsuitable for your specific circumstances. Users must independently review and verify AI-generated information before relying on it.

1.13Social-Media and Connected-Account Information

Where you connect or submit a social-media account, we may collect information authorised by you or made available through the relevant platform, such as:

• Social-media username and profile identifier
• Profile photograph and biography
• Follower or subscriber count
• Engagement information
• Public posts or content metadata
• Reach, impressions, views, and audience information
• Account-verification information
• Access tokens or connection identifiers, where required

The information available to PRsathi depends on the permissions granted by you and the policies of the relevant social-media platform.

You may be able to disconnect a connected account through your account settings or by changing permissions with the relevant social-media platform.

1.14Device, Usage and Technical Information

We may automatically collect:

• Device type and operating system
• App version
• Browser type and language
• IP address
• Device or advertising identifiers, where permitted
• Login times and session information
• Pages, screens, features, and buttons accessed
• Search activity and filters
• Campaigns or profiles viewed
• Error reports, crash logs, and diagnostic information
• Network and performance information
• Referral source
• Approximate location derived from IP address

This information helps us operate, secure, troubleshoot, and improve the Service.

1.15Location Information

We may collect city, region, or approximate location information to provide location-based campaign discovery and recommendations.

We will collect precise device location only where the relevant feature requires it and you have granted device permission. You can manage location permissions through your device settings.

1.16Cookies and Similar Technologies

Our website and web-based services may use cookies, local storage, software development kits, pixels, and similar technologies to:

• Keep users signed in
• Maintain secure sessions
• Remember preferences
• Measure usage and performance
• Identify errors
• Prevent fraud and abuse
• Provide relevant features and communications
• Understand how users interact with the Service

You may control certain cookies through your browser or device settings. Disabling necessary cookies may prevent parts of the Service from working properly.

02How We Use Information

We may use information to:

2.1Provide and Operate the Service

This includes:

• Creating and maintaining accounts
• Authenticating users
• Creating profiles
• Publishing campaigns
• Enabling campaign discovery
• Sending and receiving collaboration requests
• Supporting chats and communications
• Managing deal rooms, agreements, and deliverables
• Operating creator and brand CRM tools
• Managing agency rosters
• Generating certificates
• Providing Academy courses
• Processing subscriptions and payments
• Providing verification services
• Delivering analytics, calculators, AI tools, and recommendations

2.2Personalise the Service

We may use information to:

• Recommend campaigns, creators, brands, businesses, or agencies
• Display relevant profile suggestions
• Personalise dashboard information
• Remember preferences
• Recommend courses or features
• Improve search and discovery results

2.3Operate Calculators, Analytics and AI Tools

We may process information to:

• Calculate indicative fees
• Calculate engagement rates
• Estimate campaign budgets
• Recommend budget allocations
• Generate reports and performance insights
• Detect potentially unusual audience or engagement patterns
• Generate content ideas, scripts, captions, or campaign plans
• Provide AI-assisted recommendations
• Improve the relevance and usefulness of tool outputs

Calculations, analytics, scores, and recommendations are estimates and may not reflect exact or future results.

2.4Communicate With You

We may send:

• Account and security notifications
• OTPs and authentication messages
• Collaboration and campaign notifications
• Chat and request notifications
• Subscription and payment confirmations
• Verification updates
• Course or certificate notifications
• Service announcements
• Policy or Terms updates
• Support responses
• Marketing or promotional communications where permitted

You may manage certain notification and marketing preferences through the Service, device settings, or unsubscribe mechanisms.

Essential account, legal, payment, and security communications may continue even where marketing messages have been disabled.

2.5Protect Users and the Platform

We may process information to:

• Detect fake or misleading profiles
• Prevent fraud, spam, impersonation, and misuse
• Investigate suspicious activity
• Enforce subscription limits and platform rules
• Review reported content or accounts
• Verify account ownership
• Protect platform infrastructure
• Resolve disputes
• Enforce our Terms & Conditions
• Comply with legal requests

2.6Improve and Develop the Service

We may use usage information, feedback, diagnostics, and aggregated or de-identified information to:

• Improve features and user experience
• Identify technical problems
• Test new features
• Measure platform performance
• Understand feature usage
• Improve calculators, recommendations, and automated systems
• Conduct internal analysis and research

Where reasonably possible, we use aggregated or de-identified information for analytics and product improvement.

2.7Comply With Legal and Regulatory Obligations

We may process information to:

• Maintain legally required records
• Respond to lawful requests
• Protect legal rights
• Investigate complaints
• Prevent unlawful conduct
• Comply with tax, accounting, payment, consumer-protection, or other applicable obligations

03Public and Private Information

3.1Public or Discoverable Information

Depending on your profile settings and account type, certain information may be visible to other users, including:

• Name or display name
• Profile photograph or logo
• Biography and niche
• City or general location
• Portfolio
• Social-media links
• Audience or engagement information
• Brand, business, or agency description
• Campaign information
• Verification badge
• Collaboration preferences
• Public certificates or achievements

You should only publish information that you are comfortable making available to other users.

3.2Restricted Information

Information such as private chats, verification documents, internal CRM records, payment details, and non-public account information is not intended to be publicly visible.

Such information may still be accessed by authorised personnel or service providers where required to operate, secure, support, or legally protect the Service.

04How We Share Information

We do not sell personal information in exchange for money.

We may share information in the following circumstances.

4.1With Other Users

We may share profile, campaign, collaboration, and contact information with creators, influencers, brands, businesses, agencies, or other users where necessary for:

• Campaign discovery
• Collaboration requests
• Contact-unlock features
• Shortlisting
• Negotiations
• Agreements
• Deal-room activities
• Campaign fulfilment
• Agency representation
• Creator or brand roster management

Users receiving information must use it only for legitimate platform and collaboration purposes.

4.2With Agencies and Represented Clients

Where a creator, influencer, brand, or business is represented by an agency, relevant campaign, profile, communication, and collaboration information may be shared with the authorised agency.

Similarly, agencies may share information with their authorised creators, influencers, brands, businesses, employees, contractors, or clients where necessary to manage the relevant relationship.

PRsathi is not responsible for independent data processing performed by an agency outside the Service.

4.3With Service Providers

We may engage service providers that help us operate the Service, including providers of:

• Cloud hosting and databases
• Authentication and OTP delivery
• Email, SMS, and push notifications
• Payment processing
• Analytics and performance monitoring
• Customer support
• Identity or business verification
• Fraud and security detection
• File and media storage
• Artificial-intelligence processing
• Social-media integrations
• Document, invoice, and certificate generation

These providers may process information only as necessary to perform services for us, subject to contractual, legal, and security obligations where applicable.

4.4For Legal, Safety and Enforcement Reasons

We may disclose information where we reasonably believe it is necessary to:

• Comply with applicable law, regulation, court order, or lawful government request
• Detect, prevent, or investigate fraud, abuse, security incidents, or unlawful activity
• Protect the rights, property, or safety of PRsathi, our users, or others
• Enforce our Terms & Conditions or other agreements
• Establish, exercise, or defend legal claims

4.5Business Transfers

If PRsathi is involved in a merger, acquisition, restructuring, financing, insolvency, or sale of all or part of its business or assets, information may be disclosed or transferred as part of that transaction.

Any successor will be required to handle personal information in accordance with applicable law and the commitments applicable at the time of transfer.

4.6With Your Direction or Consent

We may share information where you ask us to do so, authorise a connection, use a sharing feature, or otherwise provide valid consent.

05Automated Tools, Recommendations and Profiling

PRsathi may use automated systems to:

• Recommend campaigns or profiles
• Rank search or discovery results
• Estimate fees, engagement, or budgets
• Analyse campaign or audience information
• Detect suspicious, fraudulent, or unusual activity
• Apply usage or subscription limits
• Generate AI-assisted content
• Personalise dashboard information
• Flag accounts or content for review

Automated results may be based on information provided by users, platform activity, available social-media information, algorithms, assumptions, or third-party information.

Automated scores and recommendations do not guarantee:

• Authenticity
• Campaign performance
• Audience quality
• Earnings
• Conversion rates
• Collaboration success
• Appropriate pricing
• Future engagement or reach

Where appropriate, flagged activity may be reviewed by authorised personnel before significant platform action is taken.

06Legal Grounds and Consent

We process information where:

• You have provided consent
• Processing is necessary to provide a feature, service, or transaction requested by you
• Processing is necessary to manage our contractual relationship with you
• Processing is required to comply with applicable law
• Processing is necessary for permitted security, fraud-prevention, or legal purposes
• Another lawful basis or permitted use applies under applicable law

Where processing is based on consent, you may withdraw your consent through available account controls or by contacting us.

Withdrawal does not affect processing that lawfully occurred before withdrawal. Some features may no longer be available where the relevant information is required to provide them.

07Data Storage and International Processing

Information may be processed or stored in India or other countries where PRsathi or its service providers operate.

These countries may have data-protection laws different from those in your location.

Where required, we take reasonable contractual, organisational, or technical measures to protect information transferred across jurisdictions and comply with applicable restrictions.

08Data Security

We use reasonable administrative, organisational, technical, and physical safeguards designed to protect information from:

• Unauthorised access
• Unlawful disclosure
• Misuse
• Alteration
• Destruction
• Accidental loss

Security measures may include, where appropriate:

• Authentication controls
• Access restrictions
• Encryption in transit or at rest
• Logging and monitoring
• Secure cloud infrastructure
• Role-based administrative access
• Backups
• Vulnerability management
• Incident-response procedures

However, no electronic transmission, software system, or storage method is completely secure. We cannot guarantee absolute security.

You are responsible for:

• Keeping account credentials confidential
• Using a strong password
• Protecting OTPs and authentication codes
• Logging out of shared devices
• Informing us promptly about suspected unauthorised account access

09Personal Data Breaches

Where we become aware of a personal-data breach, we may take appropriate steps to:

• Contain and investigate the incident
• Reduce potential harm
• Restore platform security
• Notify affected users
• Notify regulators or authorities where legally required

Notifications may include information about the nature of the incident, information affected, potential consequences, steps taken, and actions users may take to protect themselves.

10Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide the Service
• Maintain user accounts
• Complete transactions
• Manage campaigns and collaborations
• Resolve disputes
• Prevent fraud and abuse
• Maintain security
• Enforce agreements
• Meet legal, accounting, tax, regulatory, and record-keeping obligations

Retention periods may vary depending on the type of information and purpose of processing.

For example:

• Account and profile information may be retained while your account remains active.
• Campaign and collaboration records may be retained to support agreements, disputes, certificates, or legal obligations.
• Payment and invoice records may be retained as required for accounting, tax, and compliance purposes.
• Verification documents may be retained for the period necessary to complete verification, prevent fraud, respond to disputes, or comply with legal obligations.
• Security logs may be retained for fraud prevention, investigation, and system protection.
• Backup copies may remain for a limited period after deletion until overwritten or securely removed.

We may retain aggregated or de-identified information that can no longer reasonably identify you.

11Account Deletion and Data Erasure

You may request account deletion through available in-app controls or by contacting support@prsathi.com.

After receiving a valid request, we will take reasonable steps to delete or de-identify information that is no longer required.

Certain information may be retained where necessary to:

• Complete an active transaction or collaboration
• Resolve a dispute
• Prevent fraud or repeated abuse
• Protect legal rights
• Maintain financial or tax records
• Comply with legal obligations
• Enforce our Terms & Conditions

Deleting an account may not remove copies of messages, files, or collaboration records retained by other users who lawfully received them.

Public content may remain visible temporarily due to caching, backups, or technical processing.

12Your Rights and Choices

Subject to applicable law, you may have the right to:

• Request information about the personal data we process
• Access available personal information
• Correct inaccurate or incomplete information
• Update account and profile information
• Request deletion or erasure
• Withdraw consent
• Manage notification and marketing preferences
• Request grievance redressal — see our Grievance Redressal page for the designated Grievance Officer and response timeline
• Nominate another eligible individual to exercise applicable rights in the event of death or incapacity
• Submit a complaint to the appropriate authority where available

We may need to verify your identity before completing a request.

Requests may be limited or refused where permitted by law, including where fulfilling the request would affect another person's rights, interfere with fraud prevention, or conflict with legal-retention obligations.

13Marketing Communications

Where permitted, we may send information about:

• New platform features
• Subscription plans
• Campaign opportunities
• Courses and masterclasses
• Promotional placements
• Events or offers

You may opt out using the unsubscribe option in the communication or through available account settings.

Opting out of marketing will not stop essential messages relating to your account, transactions, security, policy changes, or active collaborations.

14Third-Party Links and Services

The Service may contain links to:

• Social-media platforms
• Payment providers
• Brand or creator websites
• External campaign pages
• Third-party tools
• Educational resources
• Other websites or applications

PRsathi does not control the independent privacy practices of third parties. You should review their privacy policies before providing information or using their services.

15Children's Privacy

The Service is intended only for persons who are at least 18 years old or have reached the legal age required to enter into binding agreements in their jurisdiction.

We do not knowingly permit children to create accounts or knowingly collect personal information from children through the Service.

If we learn that a child has provided personal information without appropriate legal authorisation, we may suspend the account and take reasonable steps to delete the information.

A parent or guardian who believes that a child has provided information may contact us at support@prsathi.com.

16User Responsibilities

You are responsible for ensuring that:

• Information submitted by you is accurate and lawful
• You have authority to upload information about another individual
• You do not disclose another person's confidential or personal information without permission
• You use contact information obtained through the Service only for legitimate collaboration purposes
• You do not scrape, sell, misuse, or distribute user information
• You comply with applicable privacy, advertising, employment, agency, and consumer-protection laws

Agencies, brands, and businesses using CRM, roster, shortlist, or bulk-campaign tools must ensure that they have appropriate permission or authority to process information relating to creators, influencers, employees, representatives, or clients.

17Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes to the Service
• New features or tools
• Changes to data practices
• Changes to service providers
• Legal or regulatory developments
• Security or operational requirements

When material changes are made, we may notify users through the Service, email, push notification, or another appropriate method.

The updated effective date will appear at the beginning of the Privacy Policy.

Where legally required, we will request renewed consent before using information for a materially different purpose.

18Contact Information

For privacy questions, data requests, account-deletion requests, complaints, or concerns, contact: